“One Light, Thousands of Memories” Is the Slogan of the 72nd Pula Film Festival
The new visual identity and slogan of the 72nd Pula Film Festival put focus on the beam of light from the projection booth, which will see its last shift at the Arena this summer
The visual identity of the 72nd Pula Film Festival was designed by Studio Sonda, and is inspired by the fact that the the Festival’s main cinema – the magical Arena – is saying goodbye to its old projection booth, which is to retire after the 72nd edition of the Festival.
“The visual design of the 72nd Pula Film Festival and the slogan ‘One Light, Thousands of Memories’ evoke the beauty of watching films together in a simple way – a light that brings us together and a plethora of memories that everyone holds. At a time when we are further and further away from each other, the quiet closeness and unity in silence are becoming more valuable than ever. Because sometimes it is enough to only sit together in the dark, under the same light, and feel – together,” said Tanja Miličić, Pula Film Festival director.
The new visual identity show a beam of light translated into dots: the first one symbolises the projection booth, the projector, the source of light, while the other dots represent the audience, that is, thousands of memories.
Pula Film Festival will run from 10 to 17 July, and the abundant film programme and side programmes of this year’s edition of the Festival will be announced shortly.
A text about the history of the projection booth has been published on the Festival’s website, and includes a selection of photographs from the projection booth at the Arena.
